Mountain Club
This unique partnership began with artist Natalie's wall mural at Mountain Club's Beach Street Cafe. Her paintings of faces, symbolising the unity of diverse communities and the collective brilliance, set the tone for this fruitful collaboration.
The collaboration between Mountain Club and New Lands is a quintessential example of New Lands' ethos in creating bespoke uniforms, where collaboration is a cornerstone philosophy.
Moving from the walls of a café to the realm of fashion, Natalie meticulously designed three distinctive unisex clothing styles for Mountain Club. Each garment features one of six exclusive face prints on the back, a testament to the themes of diversity and communal spirit which the Mountain Club represent. New Lands, renowned for their deep understanding and embodiment of their partners' values, infused each piece with well-crafted attention to detail, making the styles not only fashionable but also rich in storytelling.
Limited Edition
Each induvial item in this collection is numbered, limited edition art pieces, reflecting the exclusivity and care put into their creation. This collaboration showcases the power of art in unifying communities and the role of fashion as a medium for storytelling. It firmly establishes the collaboration as a defining element of New Lands' approach to bespoke uniforms, highlighting their commitment to crafting garments that are not just worn but experienced, embodying unity, diversity, and a shared vision with exquisite craftsmanship and meticulous attention to detail.
"For us, the challenge was finding apparel that genuinely aligned with our mission and identity. We didn’t want to just default to AS Colour like everyone else; we wanted to support local, be intentional, and have pieces that actually reflect who we are.
Your approach helped us do exactly that.
The impact has been huge. The uniforms and merch have strengthened team pride and given people a clearer sense of who we are and what we stand for. You know when something that can be seen as a "uniform" is great when the members want to purchase it
or feel really special when they are gifted it. The creativity, the story behind each piece, and the intentional design have resonated with both our team and our community. For a group as diverse as ours, it’s been surprising how something as simple as a well-thought-out design can bring everyone together.
Working with you is always a highlight. The process is fun, collaborative, and full of great conversation. You really understand where your product comes from, and you manage to stay true to our design goals while also guiding decisions when they need to be made. The quality, fit, timelines, and communication have all been spot-on, and the final outcome always reflects the vision perfectly.."
- Paddy Kluts, Mountain Club CEO