Ayrburn is an iconic hospitality precinct — a beautifully restored historic estate set across open farmland, with mountain views, a vineyard, and a sense of detail in every corner. It’s a destination built for celebration: food, drink, atmosphere, and unforgettable moments.
Legacyland partnered with Ayrburn to create a cohesive, solution-led merchandise rollout — delivering a 25-piece collection end-to-end from concept to completion. We led the full process: creative direction, product development, sampling coordination, production management, logistics, and on-site merchandising set-up.
The result is a premium range of keepsakes designed to live on long after the visit — elevated, collectible, and unmistakably on-brand. From 100% silk scarves finished with refined illustration, to woven key tags made for Ayrburn Classic car lovers, to gift boxes designed to share (and keep).
Every piece was built with craft, longevity, and story at the centre. We also developed a straw hat — a timeless, elevated piece designed for long lunches, vineyard afternoons, and travelling guests. Practical, beautiful, and made to be worn again and again.
Ayrburn’s setting is genuinely awe-inspiring, and these pieces extend that feeling beyond the venue — giving guests something to take home, or gift forward. This project wasn’t just about product — it was about building a merchandise ecosystem that strengthens the brand at every touchpoint, supports confident team selling, and turns the retail space into a natural extension of the guest experience.
