McKibbon's of Royalburn

— Merch Range

Legacyland partnered with McKibbon's of Royalburn to create a premium, high-performing branded merchandise range designed for everyday use, gifting, and in-store retail momentum. From product development and fabrication to print branding and cohesive colourways, we delivered a practical yet elevated merch edit — including 100% linen tea towels and heavy-duty canvas totes built for real grocery life. The result is a refined, re-orderable retail collection that strengthens brand presence, supports add-on revenue, and extends the McKibbon's of Royalburn experience beyond the store.

Brief

McKibbon’s of Royalburn is a vibrant, much-loved Queenstown food destination — locally grown produce, meats from Royalburn Station, a full-service deli, a standout pantry offering, and a buzzing café. With a strong local following and constant visitor traffic, they needed branded merchandise that felt premium, useful, and aligned with the energy of the store — while also becoming a reliable add-on revenue stream.

Solution

Legacyland developed a practical, elevated merch edit designed for everyday use and gifting: 100% linen tea towels and heavy canvas totes built for real grocery hauls and daily supplies. We created recognisable print branding in a range of colourways to support their ongoing visual identity, while keeping the range cohesive, refined, and easy to merchandise in-store.

Result

A high-performing, re-orderable retail range that strengthens brand presence at every touchpoint — functional pieces people actually use, love, and gift. The outcome is premium, considered product that supports McKibbon’s day-to-day brand visibility while creating a meaningful, ongoing revenue stream beyond core store sales.