Fiordland Discovery x Legacyland

— Uniform + Merch Range

Legacyland partnered with Fiordland Discovery to deliver a premium, performance-led uniform and merchandise range designed for life on board in New Zealand’s most remote environments. From functional crewwear and dedicated men’s and women’s fits to a hero cotton polo's designed to work as both uniform and retail merch, we created a cohesive, on-brand apparel system built for movement, weather, and polish. The result is a confident crew presence that elevates the guest experience while generating additional revenue through wearable, high-quality branded merchandise.

Brief

Elevate crew presentation on board while maintaining real functionality for movement, weather changes, and day-to-day duties — and create a hero polo that also works as a merch purchase for guests.

Solution

Legacyland built a cohesive uniform system for men and women, designed for performance and polish: contrast-panelled fleece, dedicated fits, functional yachting skorts/shorts, and a premium cotton polo with distinctive detailing — refined enough for crew, desirable enough for guests.

Result

A confident, on-brand crew presence that matches the premium guest experience and works to the seasonal environment— plus a wearable polo that doubles as merch, extending the story beyond the trip and adding meaningful revenue.

Set in one of New Zealand’s most spectacular, remote landscapes, Fiordland Discovery hosts group adventures aboard the Fiordland Jewel — a boutique, purpose-built catamaran designed for once-in-a-lifetime experiences.

We partnered with their team to elevate how crew show up on board — creating a uniform system for men and women that feels refined, functional, and completely aligned with the premium guest experience.

The solution was a cohesive kit built for real movement and changing conditions: contrast-panelled fleece layers, dedicated men’s and women’s fits, high-performance yachting skorts and shorts, and a premium 100% cotton polo finished with a distinctive contrast stripe. A key part of the brief was one signature polo that works two ways — sharp enough for crew, desirable enough for guests.

The result is a piece that strengthens brand presence across every touchpoint, supports team confidence, and creates an easy merch option that guests can take home (adding meaningful revenue beyond the trip).